'Though narcissism demands the right to self-identify, narcissists are often unable to do so because they don't know what it is they want to be. Who am I? What are the rules of my identity? So people look for shortcuts, like modeling oneself after another existing character. But the considerably more regressive maneuver is to define yourself in opposition to things. What do the protestors want? Can they articulate it meaningfully, not in platitudes or "people over profits" or "more fair income redistribution" soundbites? They can't tell you because they don't know. They can, however, yell at you what they don't like, and the louder they yell it the more they hear it themselves. If I hate the protestors, I'm on Wall Street's side, and vise versa, no further branding, let alone thought, is necessary. And now you have a quick way to decide if you hate me.'